Communications Manager

Bergen County, NJ Full-time

Charity Navigator applies data science, financial analysis, and managerial expertise to evaluate many of America’s largest nonprofit organizations on their financial and governance practices. Charity Navigator does not charge the organizations we evaluate, ensuring unbiased evaluations, nor does it charge the public for this trusted data. As a result, Charity Navigator, a 501 (c) (3) public charity itself, depends on support from individuals, corporations, and foundations that believe it provides a much-needed service to America's charitable givers.

Overview:

The Communications Manager will coordinate with our Executives, Development, and Ratings teams to:  

  1. Develop editorial content across all platforms including social media, website, and email marketing and newsletters.
  2. Direct Marketing communications efforts on behalf of the institution for consumers, media and out-bound promotional initiatives.
  3. Support Development efforts by providing communications to foundations, large donors, and other donors to be used for fundraising efforts.
  4. Manage all brand-building communication efforts, to ensure brand consistency and maximize story-telling opportunities, both internally and externally.
  5. Coordinate with consultants and press relations initiatives.

Key Responsibilities

Content Creation (30%)

  • Run and create all print, on-screen and social media design, copy, imagery and other content to schedule and promote in real time.
  • Create and handle website and digital, content, advertisements, brochures, bulletins and publications.
  • Coordinate, write, and distribute weekly marketing-focused newsletters.
  • Develop, write and coordinate branded content, targeted newsletters, and other communications to engage audiences via social media
  • Direct newsletter pipeline, including design, copy, imagery.
  • Collaborate with Ratings and Impact teams on the development of Charity Navigator Original Content.

Digital Marketing (30%)

  • Oversee and create all online content (e.g., Facebook, Twitter, LinkedIn, etc.) for both consumer and out-bound sector communications, press-related, and promotional initiatives. Including to:
    • Engage leaders in the philanthropic sector by familiarizing and engaging them with Charity Navigator’s new strategy and activating them to support our work;
    • Build our consumer audience by activating the followers of nonprofits rated four stars by charity Navigator;
    • Engage charities (especially those with four star ratings) by familiarizing and engaging them with Charity Navigator’s new strategy and activating them to support our work;
    • Distribute new whitepapers, newsletters, or other Charity Navigator content; and
    • Create awareness of Charity Navigator to a broader audience.
  • Track and participate in internal communications platforms (currently Slack)
  • Engage with our site visitors and other stakeholders via digital channels.
  • Identify and monitor philanthropy influencers and build relationships with brand advocates; coordinate blogger and influencer outreach.
  • Collaborate with Development department to explore the evolution of site registrants and newsletter subscribers into donors (MailChimp)
  • Publish Hot Topic updates as scheduled and as needed to respond to unscheduled charitable issues (disasters, tragedies, etc.)
  • Update website copy to align with charity Navigator's strategy and partnership information.
  • Report digital & social analytics.

Brand Building (30%)

  • Participate in Charity Navigator visual identity development (kicking off during July) updated branding style guides and strategies.
  • Monitor all communications for brand consistency, to communicate our vision, and to maintain proper tone for our culture.
  • Create narratives and introduce story-telling into all communications to strengthen emotional appeal of brand and bring awareness of Charity Navigator.

Internal Coordination (10%)

Coordinate with all of our team on a wide variety of initiatives

  • Keep current on Charity Navigator initiatives and engage with staff to learn about their priorities.

Qualifications:

  • 4-7 years’ experience working in developing web content, managing social media communities, journalism, PR and/or online marketing.
  • Experience working or engaging in tech, nonprofits, or other mission fields.
  • Flawless written and oral communication skills are required.
  • Demonstrated flexibility in writing engaging content for different audiences.
  • Creativity in writing and approach.
  • Collaborative approach to coordinating and managing other team members and consultants.
  • Excellent time and tool management: ability to plan and execute on plan, with a sensitivity to urgency, completeness and priorities.
  • Strong ability to run several different projects simultaneously.
  • Rolls-up-your-sleeves attitude: resilient, flexible, and willing to step in as needed.
  • Savvy with business productivity software, including: Google Apps, Excel, Word, and Powerpoint.
  • Command of tools related to digital marketing/social media, including: blogs, Facebook, Twitter, LinkedIn, YouTube,, Instagram, WordPress, Google AdWords, Google Analytics, SEO.
  • Familiarity of HTML, Canva, Adobe suite and other creative applications.
  • Excellent judgment, initiative, resourcefulness, creativity and problem-solving ability.
  • Experience with nonprofit-based projects and pipeline management.
  • Extremely outgoing, positive and upbeat personality who genuinely enjoys people.
  • Appreciative of a diverse work environment.

Status: This is a salaried, exempt position and not eligible for overtime. Salary is set at an annual amount and paid in substantially equal installments on a bi-weekly basis in accordance with Charity Navigator’s standard payroll practices for salaried employees, currently administered by ADP.

Benefits: You will be eligible for Charity Navigator’s standard benefits, including medical, dental, and vision coverage, paid time off and holidays, retirement savings. More information will be provided by HR.